Anheuser-Busch Launches American Ale

September 27, 2008 by Latest, News
In what we can only call a ballsy attempt to keep American drinkers blindfolded to what the company is really up too, Anheuser-Busch will launch “American Ale” this week.
In a press release, Dave Peacock, the vice president of marketing for Anheuser-Busch Cos. Inc. points out that the original Budweiser, which dates to 1876 and which the company calls “The Great American Lager,” is just that.
“We have to reinforce that more and more,” he said. “We have to appeal to a large group of consumers and it raises the image of the brand.”
Dave is of course referring to the fact that “more and more” consumers are realizing that A-B will no longer be an American owned company.
The saddest part of the release however isn't the news that A-B is attempting to create a beer to compete with craft brews, but that overall sales of all A-B products were up 2 percent this summer with help from the new Bud Light Lime!  Let me repeat that last part in bold caps for those that miss the surprising part… BUD LIGHT LIME!

Leave a Reply

Be the First to Comment!


From Brian’s Belly

  • The Mamba Bar Tool
    A few years back, I was enamored by the Snake Bite, an ultra-sleek bottle opener that doubles as my keyring. But I never ...
    Published on December 4, 2016
  • Build a Steel Sixtel Keg Cooler from an Old Water Tank
    Need to chill sixtel or corny kegs for an upcoming party this summer? Sometimes you don't want your kegged beer to tie you ...
    Published on June 29, 2016
  • The Drinking Jacket 2.0
    Do you enjoy drinking a frosty one outdoors but hate that freezing fingertips feeling? The Drinking Jacket 2.0 is a feature-packed hoodie and ...
    Published on November 18, 2015
  • Archer Glengoolie Glasses, for Your Mid-Range Scotch
    We all know that Glenlivet and Glenfiddich can't hold up to the peaty tang of Glengoolie Scotch Whisky. Certainly Sterling Archer knows. Now ...
    Published on November 13, 2015
  • Perfect Drink App-Controlled Smart Bartending System
    The Perfect Drink scale and app is a modern bartender's buddy. It will help you consistently create cocktails that are well-measured and well-received, ...
    Published on November 11, 2015