A few moves in the last few days and weeks by Belgweiser... none should really surprise you as we could see most of them coming, despite the miles of lies Belgian InBev jammed down our American throats last year.
Firstly--as we previously reported--the world's largest brewer, announced plans to cut 1,400 jobs in the United States--some 6 percent of its workforce here--as it sought a return on its $52 billion merger. About 75 percent of the job losses announced would be at Anheuser-Busch's former corporate headquarters in St Louis.
Then AB InBev put the kibosh on the free beer samples at hospitality centers at its SeaWorld theme parks in Orlando, San Antonio and San Diego and its Busch Gardens parks in Tampa and Williamsburg, Va. In their place, the brewer plans to build restaurants, or other food-related venues.
Fred Jacobs, vice president of communications for Anheuser-Busch Adventure Parks says: "This was something that had pretty narrow appeal. We were looking to expand it into something that had broader appeal."
Because free beer has a pretty narrow appeal.
And just yesterday, AB InBev announced that they will raise beer prices by 3.5 percent. This also comes as no surprise since beer costs in general have soared around the world due to a hop shortage and and rising prices for malted barley.
In all fairness, the worldwide economy is suffering and this report could have been about almost any company during a recession... we just like pointing out the Belgian badness because it adds insult to injury by AB InBev on their customers.