American Consumer Satisfaction Down On Anheuser-Busch
According to the American Consumer Satisfaction Index, Anheuser-Busch InBev has not been doing too well…
Customer satisfaction with beer fell from its all-time high in 2009 by 2.4% to 82, driven by a sharp decline for Anheuser-Busch products. The rest of the measured brewers—Miller, Molson Coors, and the aggregate of smaller brands such as Corona, Heineken, and Samuel Adams—held to the same scores received one year ago.
In 2009, a year after its acquisition by Belgian InBev, Anheuser-Busch advanced to its best ACSI score ever and captured the industry lead at a record 84. In 2010, the gain has evaporated as the company lost 4% and slid to 82. The number-one seller of beer in the United States also has struggled with sales of its Budweiser brand. Sales of the brand fell by nearly 10% last year, the largest decline on record, as younger drinkers have increasingly turned to microbrews and low-calorie products.
From the ACSI Press Release, via Brookstone Beer Bulletin.
[…] Family Values campaign. But in the end, money beat values and they sold to a foreign company. Consumer satisfaction for AB products dropped, and AB InBev doubled the board’s salaries and laid off 1,000 […]
[…] Family Values campaign. But in the end, money beat values and they sold to a foreign company. Consumer satisfaction for AB products dropped, and AB InBev doubled the board’s salaries and laid off 1,000 […]