InBev has upped its per-share offer to takeover Anheuser-Busch to $70, an increase of $5 a share, according to the Wall Street Journal.

InBev may be back to attempting a friendly deal after weeks of non-negotiation with A-B.  Just two weeks ago, Anheuser said that InBev’s offer of $65 per share “substantially undervalues” the company.  InBev was publicly firm about the $65 a BUD price.

According to the Journal, Anheuser's board may agree to the offer over the weekend, though “social issues,” including the name of the newly-formed company will still take time to work through.  InBev has claimed that Budweiser would be the “flagship brand” of the new company, and according to The Financial Times, issues still to be resolved include how InBev would honor Anheuser-Busch's commitments to its employees and beer wholesalers, and whether executives would retain roles at the merged company.

Here at Drink American, we certainly hope that all of the new Budweiser commercials that have been running endlessly, touting the virtues of American greatness and family values of the Busch family, aren't full of clydesdale shit.